Brand and Logo Design

We can prepare you a stylish, affordable logo for USD 195/AUD 300.

If you’d like the more in-depth guidance that comes with brand guidelines, you’ll pay USD 395/AUD 610.

If you’re not sure which to choose, we can advise you on your free discovery call.

Isn’t a logo and branding an unnecessary expense when I should be focused on minimizing costs?

Good logo design ensures you make a professional impression when you launch your business.

But the perfect logo is expertly crafted to capture your target market and provide a launchpad for a strong marketing effort, winning you more clients and income.

With us, you’ll benefit from the support of not only a professional logo designer but the input of a brand strategist who can make this difference to your business’ bottom line.

So, in our experience, getting branding with this extra dash of strategy built in is worth paying a little extra.

Our 14-step brand discovery guide is a workbook containing questions and prompts that explore the value, target, and feel of your dream business.

Once completed, your workbook acts as a compass as you grow your business and provides a target we can aim for when designing your business’ visual assets and marketing strategy.

Be warned! Many marketing and brand design companies will dive straight into the development of your brand assets without undertaking this important step.

So be sure to ask about the brand discovery process used by any companies you may be considering working with on your logo and brand before you make a purchase.

What are the 14 steps in the workbook?

1. Your Passion – Clarify your passion and align it with your business mission as an essential first step for successful branding.
2. Mission Statement – Craft a mission statement that reflects your core values and resonates with your target audience.
3. Vision Statement – Develop a visionary statement that communicates your business’ authentic drive for betterment and inspires your audience.
4. Specialties – Attract clients who are happy to pay what you charge using specialties that combine a service, demographic, characteristic, and modality.
5. Ideal Client Avatars – Create an ICA to ensure your brand message connects with the personality and emotions of your target demographic.
6. Niches – Discover the painful circumstances of your ideal clients and offer solutions that lead to positive transformation.
7. Value Proposition – Prepare clear and compelling statements that explain the unique benefits of your service to your ideal clients using a simple formula.
8. Objections and Responses – Overcome the hesitation and objections of potential clients with thoughtful responses that build trust in your services.
9. Risks and Rewards – Paint a vivid picture of the risks of inaction and what clients could be missing out on to compel them to engage with your service and grow.
10. Inspirations – Research sources of inspiration that resonate with you to guide the development of your brand and a digital marketing strategy.
11. Brand Associations – Craft brand associations that set you apart from competitors and appeal to your ideal clients using emotional and experiential factors.
12. Look and Feel – Learn how to choose colors, fonts and a voice your audience will love for with free, easy-to-use online tools.
13. Name and Domain – Select a name and website domain for your business that will make it easy to market yourself.
14. Final Details – Define your primary marketing goals and clarify the steps a website visitor will need to take to engage your service

By following our expertly researched branding strategy process, you’ll give us all the information we need to execute your branding project with precision and clarity.

A brand style guide, also known as brand guidelines or a brand manual, is a comprehensive document that outlines the visual and verbal elements used to represent a brand consistently. It serves as a reference for anyone involved in creating or communicating on behalf of the brand.

Style guides are important even if the only person managing your brand is you. This is because there are often many different elements to consider in combination, which can be easy to forget as the volume of your marketing materials increases.

Yes! We love helping businesses take their existing branding from good to great.

Feel free to send through your existing branding via the email on our contact page, and we’ll be in touch soon to make recommendations.

We do more than just logo designs. We can help you design a wide range of marketing materials, including website graphics and logo animations.

The only graphic design support we don’t currently offer is that for social media tiles and video content.

Let us know what you need in your free discovery call, and we can bundle your brand and logo design with these other services for a discounted price.