Keyword Research Services

Need a strategy to get noticed on Google? Our expert keyword research services blow industry standards out of the water.

Learn how we find the best keyword opportunities in your wellness niche with our comprehensive, multi-phase analysis.

Need an SEO Strategy?

Search engine optimization (SEO) is on everyone’s lips. So as a business owner, you know you need to get along with Google if you want your practice’s website to be found by your target customer.

But where do you even begin?

You’re an expert in your field, but you don’t know the first thing about keyword research, let alone how to appear on the first page of Google.

You’re feeling stuck, stressed, and unsure about what to do next.

Our expert team understands the challenges of navigating the digital marketing landscape first-hand. We pride ourselves on creating tailored and transparent roadmaps to your goals that leverage the power of keyword research in ways far exceeding industry standards.

We’ll not only take the time to identify the right keywords and SEO strategy for your website; we’ll walk you through our process so you feel 100% confident about where your money is going.

Does this Sound Like You?

You run a mental health business and want to launch a digital marketing strategy.
You’re overwhelmed with information and tools available for keyword research.
You’re browsing different SEO keyword research services and aren’t sure who to trust.

Our keyword researchers work with:

Counselors
Therapists
Clinicians
Social workers

Book a Free Call

What's Included in the Keyword Research Service?

With our expert keyword research services, you’ll get:

The highest standards of research to skyrocket your keyword rankings
Comprehensive data on competition, search volume, traffic, and keyword difficulty
Primary and secondary keywords for 20-25 strategically selected pages on your website
Site architecture & interlinking tips for target keywords

The Need for Keyword Research Services in 2024

“Why is keyword research important?” I hear you wondering.

Keyword research is the first step in a long-term investment that can help put your marketing on autopilot. It allows you to move beyond referrals and word-of-mouth by driving organic traffic to your website and encouraging visitors to book their first consultation.

It can be tough to know who to trust when taking this forward step in your marketing. If you’re worried about being ripped off or investing in an SEO service that won’t deliver results, rest assured, you’re not the first.

And that’s where we come in.

Aren't all SEO Keyword Research Services the Same?

In our estimation, no—absolutely not.

As an unregulated industry, price is also rarely an indication of the quality you’ll be getting.

Our approach employs an advanced, four-step filtering procedure that we’re confident far exceeds industry standards. If you’re interested in the details, feel free to ask in your free discovery call, or request a copy of our keyword research procedure.

Accompanying your 20-25 sets of keywords will be in-depth strategic recommendations on how to use them on particular pages as part of a topic cluster strategy tailored to the specific structure of your website.

Here are examples of the kinds of recommendations we may make:

We might recommend creating a ‘pillar page’ describing one of your wellbeing specialties, and suggest a series of blog topics to support that page’s rise in a search engine.
We might discover an existing page on your website is already a pillar page that can be better optimized and supported with blog posts.
We might detect a content cannibalization issue and suggest breaking up a single page into multiple smaller pillars.
We might suggest changing an existing blog post to incorporate more SEO keywords and phrases.

How it Works

We’re transparent and honest in our approach.

You won’t pay a cent until you understand how your SEO keyword research forms part of a holistic keyword strategy that serves your goals.

Getting started takes just three steps:

Free Discovery Call

Book your free 30-minute discovery call, so we can learn more about your needs. It’s zero-pressure and a chance to ask any questions.

Personalized Proposal

You’ll receive a proposal, timeline, and payment schedule for the work. Your keyword research will commence upon receipt of the first payment.

See SEO Success

Some keyword research services will throw a list of words at you and run, but not us. Expect weekly updates and comprehensive recommendations.

Need help weaving your keywords throughout your website? Talk to us about our expert writing or other SEO services, and receive a bundle discount.

Book a Free Call

How can I be sure I'm choosing the best keyword research service?

It’s the perennial problem: How do you choose the right expert when you’re not an expert?

Here are three questions you can ask any keyword research service you’re considering to ensure you get the most value for your money.

1. Which keyword research tools do you use?

Some freelancers and agencies will use free or cheap tools (<$20/month). These can produce very inaccurate data and often lack data on lower competition keywords or certain countries.

We use Semrush (USD 120/mo) and Ahrefs (USD 199/mo)—the longest-running and leading SEO tools.

These powerful SEO tools can detect keywords with lower search volumes that are the perfect fit for small businesses or new practices looking to establish themselves.

2. How many tools do you use to determine keyword difficulty and search volume?

Many agencies will only use a single SEO tool to gather these data. But these scores do not always reflect the reality of a keyword’s difficulty.

We use a minimum of 3 different tools, including SEMrush and Ahrefs, to calculate keyword difficulty and search volume.

When are insufficient data available through these tools, such as in particular countries/locations, we conduct our keyword research manually using Google’s autosuggest (“Related Keywords,” “People Also Asked”), SurferSEO’s content planner, and social signals from online communities and social media platforms.

3. What is your SEO standard operating procedure (SOP)?

Worst case scenario, you’ll receive a spreadsheet of SEO keywords with little to no advice on their placement throughout your website, derived from three or fewer research phases.

Our four-phase keyword research process gives crystal-clear guidance. It ensures perfect alignment between your helping niche and your target customers.

Get in touch today for a copy of our SOP, which explains our procedure in depth.

In short, we’re confident our approach beats the competition. But if you hear otherwise, let us know—we’re committed to learning from the best!
What is keyword difficulty?

Keyword difficulty is a measure of how challenging it is to rank for a specific keyword or phrase. It considers factors such as monthly search volume, competition, and the authority of the top-ranking pages.

When conducting keyword research, it’s essential to consider the difficulty of your chosen keywords. If you target keywords with too high difficulty, you’ll struggle to rank on the first page of Google, even with the most well-crafted content.

SEO experts are skilled at finding low-competition keywords that are still frequently searched and relevant to your target audience. This process of finding high-value keywords with low difficulty is crucial to boosting organic traffic and improving your website’s overall performance in Google.
What is search intent?

Search intent refers to the reason behind a user’s search query and the type of content they’re looking for.

As a helping practitioner looking to gain more clients through search engine results, it’s important to understand the search intent of your potential clients. This is because different people may use different search terms to find the service they need, depending on their unique needs and situation.

For example, someone struggling with anxiety may search for “counselor for anxiety,” while someone dealing with relationship issues may search for “couples therapy near me.”
What are long tail keywords?
What is topical authority?

Topical authority refers to your website’s expertise and credibility on a particular subject. It’s one of the key factors search engines consider when ranking websites.

A quick tip to increase topical authority

Be sure to include a byline with your credentials on anything you write online. This signals to a search engine that you’re a trustworthy source of information!
How much do your keyword research services cost?

We charge a one-time fee of USD 470/AUD 725 for all the value we’ve described. Purchase this service together with our on-page SEO or SEO audit, and receive a further discount.

This price allows us to use the leading SEO research tools and carry out our four-phase keyword research procedure to deliver outstanding value, sure to beat any other keyword research services you may be considering.