SEO Audit Services

You’ll receive your SEO audit report and a recorded video explaining our findings within 2-4 weeks of your purchase.

Depending on the SEO issues identified in the audit, we may recommend one of two things—our On-Page SEO Service or our four-phase Keyword Research Service.

• On-Page SEO Service – Sometimes SEO audits will reveal issues such as poorly optimized content or dead links. When this happens, our in-house SEO team can work with you to optimize your website’s content and improve your user experience as part of our On-Page SEO Service.
• Keyword Research Service – Other times, an SEO audit may reveal that you’re targeting the wrong keywords. To address this, we’ll recommend our four-phase Keyword Research Service to inform a comprehensive content strategy that meets your SEO goals.

We offer competitive discounts on any services provided after an SEO audit to help make the process more affordable. Book your free 30-minute discovery call today to learn more.

Search engine optimization has many facets, including on-page SEO, off-page SEO, and technical SEO. Each of these types of SEO contributes to a website’s ability to rank on search engine results pages (SERPs).

SEO audits may differ in how much they focus on each of these facets, so it’s essential to understand each one.

Technical SEO

Technical SEO addresses the technical factors that can impact how Google crawls, indexes, and ranks a website.

Here are some common technical SEO recommendations that may come out of an SEO audit:

• Fixing broken links and pages

• Improving website speed and page load times

• Optimizing website structure and navigation

• Ensuring a website is mobile-friendly

• Optimizing website metadata (e.g., titles, descriptions)

• Improving website security (e.g., implementing HTTPS)

On-Page SEO

On-page SEO addresses individual web pages to improve their search engine rankings and drive more organic traffic.

Here are some common on-page SEO recommendations that may come out of an SEO audit:

• Conducting keyword research to identify target keywords

• Optimizing page titles, meta descriptions, and header tags

• Improving content quality and relevance

• Fixing broken links and images

• Optimizing internal linking structure

• Implementing schema markup for rich snippets

Off-Page SEO

Off-page SEO addresses a website’s online reputation and authority through link building, social media engagement, and other external factors.

Here are some common off-page SEO recommendations that may come out of an SEO audit:

• Building high-quality backlinks to your website

• Optimizing social media profiles and engagement

• Improving local SEO factors (e.g., Google My Business)

• Managing online reviews and reputation

• Ensuring a website is listed in relevant directories and industry-specific websites

As a solo practitioner or small business, technical SEO and on-page SEO typically need to be your top priority. Therefore, we focus on these two components as part of your SEO audit.

However, suppose your site’s SEO is already tracking well. In that case, we may recommend focusing on off-page SEO as the next step in your digital marketing strategy.

Not sure if this applies to you? Book your free 30-minute discovery call to receive a free mini SEO audit, and we’ll let you know!

Indexing and crawlability are two essential aspects of search engine optimization (SEO).

Indexing refers to the process search engines like Google or Bing use to crawl and catalog web pages on the internet. Search engines use “spiders” or “crawlers” to browse the web and collect information about each page, including its content, structure, and keywords.

Once a page has been crawled, it is added to the search engine’s index, which is essentially a massive database of all the pages on the internet.

Crawlability, on the other hand, refers to a web page’s ability to be crawled or “spidered” by search engine bots. If a page is not crawlable, it cannot be indexed and will not appear in search engine results pages (SERPs).

Sitemaps are files that list all the pages on your website.

From an SEO perspective, sitemaps are important as they help search engines crawl and index a website’s pages more efficiently, leading to more visibility and rankings in Google.

A robots.txt file is a text file that provides instructions to search engine spiders about which pages on a website should be crawled and indexed.

This file is located in the root directory of a website and can include directives to allow or disallow access to certain pages or directories.

Canonicalization refers to the process of selecting the preferred URL for a page when multiple URLs point to the same content.

This is important because search engines may see different URLs as separate pages with duplicate content, which can negatively affect a website’s search engine rankings.

Tags are an essential aspect of on-page optimization. They are pieces of HTML code that help search engines understand the content and structure of a web page.

Many different types of tags will be addressed as part of your SEO audit. However, three of the most important ones are title tags, header tags, and meta descriptions.

What are Title Tags?

Title tags are HTML elements that define the title of a webpage. These are displayed as clickable headlines on search engine results pages (SERPs).

These tags play a significant role in helping search engines understand what your page is about. Therefore, they should be descriptive, accurate, and include your target keyword.

What are Header Tags?

Header tags are HTML elements that define the main headings on a webpage. The most prominent of these (H1 tags) should either be the same, or vary slightly from your title tags.

These tags are of similar importance as title tags when it comes to your SEO performance.

What are meta descriptions?

Meta descriptions are short snippets of text, usually up to 155 characters, that appear below a page’s title in SERPs.

These short descriptions highlight the value of a web page’s content in a concise and informative way, which is useful for both website visitors and Google’s algorithms.

Content cannibalization occurs when multiple pages on a website target the same keyword or topic. When multiple pages compete for the same keyword, search engines may have difficulty determining which page to rank, which can hurt the overall SEO performance of the site.

It’s important to have a clear content strategy and ensure that each page targets a unique keyword or topic to avoid content cannibalization. Additionally, consolidating or redirecting similar pages can help avoid competition and improve SEO performance.

E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” It refers to a set of guidelines Google’s algorithms use to evaluate the quality and credibility of website content.

When an E-A-T analysis is done as part of an SEO audit process, the auditors evaluate a website’s content to ensure it meets these standards.

Domain ranking, also known as domain authority, is a metric used to evaluate the credibility and authority of a website.

Domain ranking is determined by a variety of factors, including the number and quality of links to your site (backlinks), the age of your domain, and the overall content and structure of your site.

A higher domain ranking typically indicates that your site is more credible and authoritative, which may result in higher search engine rankings and more organic traffic.

Backlinks, also known as inbound links, are links from another website to yours. They are an essential factor in SEO as they signal to search engines that other websites consider your content to be valuable and authoritative.

Backlinks can improve your website’s domain authority, boost your organic search rankings, and drive relevant traffic to your site. However, it’s important to focus on high-quality backlinks from reputable sources, as low-quality backlinks from spammy websites can harm your SEO efforts.

Anchor text is the clickable text in a hyperlink that directs users to another webpage. It is a crucial component of an SEO strategy, as it provides contextual information to search engines about the content of the page being linked to.

Effective anchor text should accurately describe the linked-to page and contain relevant keywords that help search engines understand the content.

Breadcrumbs are a type of navigational aid that helps users understand where they are on a website and how to get back to previous pages.

Breadcrumbs are also useful for SEO, as they provide additional context to search engines and can improve the user experience.

By conducting a free initial audit, we’ll let you know which of our SEO audit services you’ll need. Simply book your free 30-minute discovery call to get started.